"Think of your website as a car: If you are running an old burnt out engine you won’t be able to perform"
The same goes for your website, some engines can be polished up and others need to be replaced.
The most important aspect of a good SEO campaign is getting started on the right foot. On-Page SEO is the foundation of strong search engine rankings. Many website owners only focus on building a good looking website not realising that Google is not at all concerned with the way a site "looks".
This pitfall is common where business owners are not aware that the website architecture and coding behind the nice graphic is critical in allowing Google to properly index and rank their website. Many “off the shelf” Content Management Systems (CMS) focus on making it easy for the user to edit the site. By doing this, they inadvertently place massive roadblocks to optimisation. CMS' need to be tweaked to get the most out of them from an SEO point of view.
TheSearch Found Raceteam will roll up their sleeves and pop the bonnet of your website to have a look at your website's coding. Our trained staff are proficient in all languages including .asp, .net, .cfm, .html, and .php as well as CMS and e-Commerce platforms. The resulting Website Structural Analysis is an extremely valuable process as it identifies all potentail SEO roadblocks and recommends a solution. We will then work with your developer to make any required changes to speak “Google’s Language” and meet its stringent ranking requirements.
Q: Is this processs necessary?
A. No it's not and in fact many SEO companies skip this process as it can take a lot of extra time and effort to recode aspects of a running website. It could be likened to changing the foundations of a house after it has been built!
However we believe this is an extremely beneficial process and conduct an indepth analysis on every one of our campaigns.
Q: Will it cost me extra to have this analysis done?
A. We include the full analysis and delivered report as a part of our SEO service. The report is intended for your web developer who will then need to implement our recommended changes. Depending on your arrangement with your web developer you may incur some costs here. You will not incur any costs from Search Found for on-going consultation with your developer.
Q: My web developer assures me that my website has been optimised. Do I still need this done?
A. In our experience basic optimisation sometimes completed when web designers say they have optimised a site. There are literally dozens of different elements to be aware of so rarely are all of these completed. We strongly recommend that you allow us to conduct an analysis if for nothing else but to get an independent review on your site.