"Target the Right Customers by Targeting the Right Keywords"
Keyword research is the backbone to any search based campaign. Whether it is for Search Engine Optimisation or Pay Per Click Advertising targeting the right keywords is imperative.
Think you are certain what your customers are searching for? Think again. One of the most common mistakes in search marketing is targeting the wrong keywords and often this stems from business owners thinking their customers use the same words that they do. Don't make this mistake!
You know your business on a much more intimate and technical level than your customer and the terms you both use to find your product or service will more than likely be different. You really need to understand the psyche of the searcher and put yourself in their shoes. Consumers search for all types of weird and wonderful things with the intention of trying to find your website. Understanding their search habits will assist in finding those "gold nugget" keywords that are going to capture the right kind of visitor to your site.
We take the time to firstly understand your business by discussing your product and service offering. Our keyword research specialists then analyse the market in search of those "gold nuggets". This includes competitor analysis, website analytics data, search engine data and where possible Adwords data to generate a comprehensive list of keywords to suit your business.
Q: Why is keyword research necessary?
A. Think of keywords as your bait. If you have the wrong bait you're not going to have a very successful fishing trip! By focussing on the right keywords you will expose your website to your exact target market. Fail to get this right and you could potentially invest many months and dollars into optimising your site for the wrong keywords.. a costly mistake on many levels. This is why our team puts such a heavy focus on this phase of your campaign.
Q: What's involved during keyword research?
A. Because keyword research is such a critical element of the campaign we spend the time to get this phase right. After a thorough discussion on yoru product and service offering, our team conducts a comprehensive research process to find those valuable keywords. This includes:
Q: How many keywords do you target?
A. Depending on the SEO Program you choose, your SEO Program will target anywhere from 15 - 30 primary keywords with up to 100 secondary keywords to further boost your campaign. The "keyword halo effect" means that by ranking well for just 1 primary keyword you will begin to gain rankings from similar keywords. E.g. by ranking for "red shoes" you may also well rank well for "red and blue shoes", "red shoe specials" and "second hand red shoes". It's not uncommen for a website optimised for 30 primary keywords to recieve visits from over 2,000 different keywords. This is the power of the halo effect.