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SEO Copywriting

Creating content that is both compelling and ranks well can be tricky business as you need to satisfy both the reader and the search engine.

That's why good quality Search Engine Optimisation (SEO) Copywriting is so valuable. Gone are the days of"keyword stuffing" where websites would simply repeat the target keword a number of times to fool the search engine into thinking that text was highly relevant to the stuffed term.

Here's a classic example of Keyword Stuffing targeting the keyword "red shoes":

"Being a red shoe company that specialises in red shoes, our primary product is indeed.. red shoes.  For more information about red shoes, contact us the red shoe specialists!"
red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes red shoes

Beleive it or not, techniques like this used to work. A piece of content like this is not only terrible for the reader but also very misleading to the search engines. Thankfully with the constant evolution of seacrh engine algorithms, techniques like this are no longer effective.

Advanced search engines such as Google can't be easily fooled. They look for themes throughout a page's visible text as well as the code behind which includes meta tag information. Further to that, they also look at the themes of referring pages to see if they match up.

Search Found's copywriters have a background in public relations (PR) so they know how to communicate a message clearly. The copy they produce for you will not only read well but satisfy Google's stringent guidelines.

Contact Us Today on 1300 677 012 or Book a Free SEO Health Check Online.

FAQ: SEO Copywriting

Q: I have already spent money on a copywriter. Do I now need to rewrite it for SEO?

A. The short answer is no. If your site contains a sufficient amount of content then making it SEO friendly might be as simple as tweaking a few words. After reviewing your pages we will be able to quickly give you an answer on this.

Q: How much copy do I need on each page?

A. As a general rule, an optimised page should contain a minimum of 200 words of copy and target a maximum of 2-4 keywords. This is of course subjective and the answer will vary depending on who you speak with.

Q: Will copywriting be an additional cost?

A. You will be pleased to know that this is included in our service. We make allowance for a certain number of words of copywriting within each of our campaigns. For more information, please get in touch.